The Buyer

Did you ever notice how a person, in a supermarket, will debate over whether or not to buy the $1.29, $1.39 or $1.59 loaf of bread?

They will actually deliberate for some time over this event.

Yet, when they go to buy a $25,000.00 car, they will be "sold" on, let's say, the interior or exterior color, the lights on the dashboard, the smell of the leather or perfume in the car.

Does this type of buyer make sense or cents?

Jim Berry 215-343-8181
FAX 215-343-8805
Back to The Berry Group Menu
Back to the Home Page